By Betsy Guzior
Why are female friendships such big business for #retailers? The Business Journals/Biz Women explains how Galentine’s Day, a fictional holiday, is turning into real business for retailers.
First introduced on the former NBC comedy “Parks and Rec” as a way to counter the couple-centric Valentine’s Day, it’s now a budding industry of cards, events and gifts on Feb. 13.
Party City has more than 50 Galentine’s Day products for sale, The Wall Street Journal reports. Hallmark is offering 16 cards, after research […]